Does the media get it wrong the whole time?
Or do they just ignore you?
We’ve got 15 years of helping spokespeople present themselves more confidently and more effectively in the media:
Here is a quick overview of what we offer:
For Managing the Media: if you’re the MD or a board member and want a one-on-one inside track on how to manage the media – and not have the media manage you!
For Crisis Inoculation and Management: if you need a bullet-proof plan to help you pre-empt and deal with any of the 11 kinds of primary or secondary crisis. If anything can go wrong, it will be covered by this training; includes a crisis management manual template.
For Crisis Communication: How to avoid unnecessary publicity when the brown stuff hits the spinning thing. We discuss techniques that work and techniques that don’t – and we practice the techniques with a simulation of your worst nightmare.
For Handling Interviews on TV or Radio: if you need to be able to respond quickly, articulately and sensibly when the pressure – and the cameras and microphones – are on! TV training comes with an optional TV cameraman; we give you a copy of your radio interview for you to listen to in the car.
For Spokesperson Training: if you want to know what makes a good story — and how you can package your messages about your company and products in a way that hit the front page! Includes an optional journalist for role plays so you can practice your new-found skills.
For Advanced Spokesperson Training: if you want your team to be the industry spokespeople (not suitable for inexperienced spokespeople.)
Web 2.0 and Social Media
We cover the latest media, including blogging and podcasting, using the latest facilitation tools and outcomes-based teaching techniques.
2-hour, one-on-one session
Designed for the top spokesperson who needs something specific: how to handle a specific medium or a specific event; or who wants a quick overview of the media in a specific industry.
4-hours, 3-12 people
A crash course in half a day for a team of spokespeople; for radio or print. (TV needs a full day to do it justice). For companies who want quick results.
Full Day 5-12 people
For teams who want a solid grounding in being competent spokespeople. Chock-full of real-life examples; including optional role plays with live journalists. Price: R10,000 + VAT. (Role-playing journalists and camera crew attract additional charges.)
Courses are interactive and practical — we build the courses around your own company’s desire to be in — or to avoid — the media.
Participants learn to cut through the clutter and craft messages that are compelling, relevant and entertaining. They learn to be the opposite of boring.